New Product: Your Favourite Dutch Colony Coffee & Tea in a Convenience Pack
When we set sail in this journey of creating a specialty coffee 'convenience pack', we asked ourselves a series of questions first:
"If we are good now, how can we be better?"
"How do we bring our coffee to the masses, without compromising on quality?"
"What is something out of convenience that we will 'buy and drink it' ourselves?"
"Can it be truly convenient without having the need to invest in an additional equipment or small tool + accessories?"
And the ultimate question of all questions, "Capsules, Freeze-Dried Instants or Drip Bags?" Unanimously, everyone on the roastery agrees to the Drip Bag.
Our single drip coffee bag is conceptualised with the intention to allow everyone to have access and to brew specialty coffee grade beverages practically anywhere and without having the need to be lugging around with fragile coffee brewing vessel or expensive equipments.
Selected single origins are roasted fresh and as soon as it peaks, grounded on the same day, nitrogen-flushed and seal-packed individually, allowing us to lock all the good flavours together. This action also helps to retain the freshness and changes the game on the perception of convenience and/or instant coffee.
Each box contains 10 single-drip-coffee bags. Quick and convenient without compromising on quality or flavour, now everyone can become like your favourite barista in Dutch Colony and what you need is just a mug and hot water. Recipes are also provided on each individual bag, thus buying a box and giving it out as little surprises to your unassuming 'caffeine addicted' specialty coffee friends and relatives will indeed be a treat.
A few months earlier, in one of our own research and development work, we worked with a few single origins in the like of the Haru Suke from Ethiopia as well as the Fazenda Passeio from Brazil. From the initial work, where grams of coffee per pack is determined, grind size discussed and the level of nitrogen to be flushed in each individual packs is locked in as the overall recipe, we were also getting feedbacks from over 100 individuals and wholesale partners. Many of them agrees that using a fruity origin from Ethiopia creates such a ever-lasting experience on their palate and was definitely a conversation starter. With that, in our first drip bag production series, we went with our Ethiopian star of the moment, the Yirgacheffe Aricha.
This exceptional Natural coffee was dry milled and exported by Primrose, PLC. The coffee was grown by smallholder farmers living around the kabele (town) of Aricha in Gedeo County, Yirgacheffe region. Most contributing farmers own less than a hectare of land, and they grow coffee simply as a backyard cash crop. Expect notes of Mixed Berries, Candied Grape and Dried Apricots.
Single Steeped Tea Bag - Colonial Earl Grey
Not wanting to deprive our tea loving customers of their 'equal rights' to specialty convenience, we have also decided to create a convenience tea pack to launch together with the coffees. Nitrogen flushed and seal packed individually allowed us to lock all the good flavours together. This action also helps to retain the freshness of each bagged tea and a good introduction to our range of selected teas, starting with our best selling tea - the Colonial Earl Grey.
Our single steeped tea bag is also conceptualised with the same intention in mind as our coffee drip bags; to allow everyone to have access and make specialty cafe inspired beverages at the comfort of practically anywhere. Each box contains 10 single drip tea bags. Quick and convenient without compromising on quality or flavour, what you need is just a mug and hot water. A drop of hot milk to taste won’t hurt either.
Dutch Colony’s exquisite range of Fine Select Teas have each been personally selected by Sharyn Johnston of Australian Tea Masters. Sharyn founded Australian Tea Masters in 2011 as its director, and is a specialist business executive with over 25 years of global training experience. Her passion is to educate people about tea in general but she focus more on specialty tea including the history of tea. Australian Tea Masters is the leading organisation for tea training and tea education in Australasia.
Dutch Colony carries an extensive range of high quality, full-leaf black, semi-fermented, green and white teas, as well as herbals and fruit infusions. Many of the teas are imported direct from tea gardens and estates regularly to ensure freshness. We carry the same passion and philosophy of searching for great tasting products to our non-coffee selections and source only the unique, artisanal and distinct non-coffee alternatives that both ourselves and our customers will enjoy and appreciate.